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Ryan Serhant discusses industry success at NAR NXT 2026

Serhant shares career-defining moments and offers advice on leveraging AI for real estate success.

Not Journal • • 1 min read
(Photo via Realtor.com)

(Photo via Realtor.com)

Real estate executive Ryan Serhant addressed attendees at the National Association of REALTORS annual conference, NAR NXT 2026, in New Orleans on Nov. 6. The founder and CEO of SERHANT. participated in a fireside chat titled How to Sell like Ryan Serhant, which explored his professional history and strategies for the current market.

During the session, moderated by Bennett Richardson, the chief marketing and communications officer for the National Association of REALTORS, Serhant reflected on the pivotal moments that shaped his career. He also provided guidance on how real estate professionals can integrate artificial intelligence into their business operations to improve efficiency and performance.

The event was part of a three-day conference running from Nov. 6 to Nov. 8, which drew approximately 10,000 industry professionals. The 2026 programming focused on emerging technology and the evolving legal landscape within the real estate sector.

Serhant’s appearance served as one of the conference's featured general sessions. The event highlighted the industry's ongoing efforts to adapt to new tools and shifting market conditions.

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