About
Not Journal is an independent journalism platform focused on business, technology, geopolitics and contemporary culture. Founded in Brazil in July 2024, it has become one of the standout voices in the country's digital news ecosystem. Not Journal US is its American edition.
We write for executives, investors, entrepreneurs and finance professionals: readers who need to understand what is happening and why it matters.
Editorial curation is handled by the Not Journal newsroom, which selects, reviews and approves everything we publish, with a focus on facts, relevance and accuracy.
The team also includes independent columnists and contributors with expertise in:
- Law
- Financial markets
- Art and culture
- Fashion
- Business and technology
These partners contribute their own analysis and perspectives, always within the publication's editorial standards.
Facts come first. Not Journal has no ideological, partisan or political alignment. Our commitment is to data, evidence and verifiable information, with no bias to the right or the left.
Our business model is built on editorial independence, with revenue from:
- Subscriptions and our own products
- Access to the Not Journal terminal on the web and, soon, in the app
- Brand advertising on the site and in the newsletter
Not Journal has no partnership or commercial ties with large business groups, which preserves its editorial independence.
Our goal is simple:
To deliver relevant, straightforward, fact-based information to the people who make decisions.