Hershey unveils 2026 holiday candy lineup

The Hershey Company announced its 2026 holiday product lineup on Nov. 5, introducing a series of limited-edition items alongside returning seasonal staples. The new offerings include Hershey’s Kisses Cindy-Lou Who Strawberry Sugar Cookie, inspired by Dr. Seuss’ How the Grinch Stole Christmas!, and Hershey’s Hugs featuring Max the Dog foils.

Additional new products for the season include Reese’s Reindeer Mix, which combines milk chocolate-drizzled popcorn with Reese’s baking chips, Mini Trees, and Pieces. The company is also releasing new Almond Clusters featuring chocolate, caramel, and sea salt, as well as KIT KAT Santa & Reindeer shapes.

These items join a list of returning favorites, such as Reese’s Peanut Butter Trees, Hershey’s Kisses Snickerdoodle Cookie, KIT KAT Peppermint Stick, and the Hershey’s Grinch Milk Chocolate Bar. The company stated that it aims to balance traditional favorites with new formats to accommodate changing consumer habits.

Samantha Siegal, senior director of marketing at The Hershey Company, noted that the portfolio is designed to meet the needs of consumers who are balancing holiday traditions with modern lifestyles. She added that while shoppers are increasingly mindful of spending, the company continues to offer a variety of pack sizes and price points to ensure accessibility.

Financially, Hershey reported $609 million in holiday revenue last year and expects 2026 figures to remain broadly in line with prior years. Beyond the candy, the company plans to release a limited-edition foil wrapping kit for Hershey’s Kisses via its online shop starting Nov. 30.