PhRMA invested millions in search ads to shape drug cost views
PhRMA spent nearly $59 million on search ads to shape public views on prescription drug costs.
(David Goldman/AP)
The Pharmaceutical Research and Manufacturers of America, known as PhRMA, directed an estimated $59 million toward search engine advertising over a recent seven-year period. The campaign aimed to influence public perception regarding the costs associated with prescription medications.
According to data reported by STAT on Nov. 5, 2026, the trade group utilized these digital advertising efforts to reach consumers searching for information on drug pricing. The expenditure highlights the scale of the organization's strategy to engage with the public on a central issue in the pharmaceutical industry.